IPOdesktop.com, Pre-IPO grading & scoring methodology
Bare Escentuals (BARE) updated Thursday, September 28 to an IPO price of $22
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Bare Escentuals (BARE) |
BARE, B-, 8 |
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Mineral-based cosmetics |
Post-IPO shrs:87mm |
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San Francisco, CA |
2003 |
2004 |
2005 |
6mos June |
IPO Mkt |
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Rev ($mm) |
$95 |
$142 |
$259 |
$186 |
Cap (mm) |
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Gross Margin % |
67% |
72% |
71% |
72% |
$1,914 |
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Income ($mm) |
$12 |
$4 |
$24 |
$25 |
@$22 |
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Net income % |
13% |
3% |
9% |
13% |
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Interest expense |
$2 |
$6 |
$22 |
$22 |
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Interest exp % of net income |
13% |
158% |
90% |
88% |
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VALUATION RATIOS |
IPO Mrkt |
Price / |
Price / |
Price / |
Price / |
% offered |
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Cap (mm) |
Sales |
Earnings |
BookValue |
TangibleBV |
in IPO |
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Bare Escentuals (BARE) |
$1,914 |
5.1 |
38.3 |
-4.8 |
-3.5 |
12% |
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SCORECARD |
Mgt |
Market |
Market Do- |
Proprie- |
Total |
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1-5, 5 is high |
Growth |
mination |
tary |
rating |
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20 is perfect |
2 |
3 |
2 |
1 |
8 |
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Compare & Contrast -- annualizing six months ended June 30, 2006 |
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VALUATION RATIOS |
IPO Mrkt |
Price / |
Price / |
Price / |
Price / |
Price |
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Cap (mm) |
Sales |
Earnings |
BookValue |
TangibleBV |
9/28/06 |
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Bare Escentuals (BARE) |
$1,914 |
5.1 |
38 |
-4.8 |
-4.8 |
$22.00 |
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Alberto-Culver Co. (ACV) |
$4,710 |
1.2 |
27 |
2.9 |
5.0 |
$50.50 |
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Estee Lauder Companies (EL) |
$8,480 |
1.9 |
41 |
5.2 |
9.3 |
$39.94 |
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Avon Products Inc. (AVP) |
$8,460 |
1.0 |
20 |
8.4 |
8.4 |
$16.00 |
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Current ratio comparison |
Growth % -- 6/30/06 vs 6/30/05 |
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(current assets / current liabilities) |
Sales |
Net inc |
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Bare Escentuals (BARE) |
1.9 |
+67% |
+158% |
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Alberto-Culver Co. (ACV) |
1.6 |
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Estee Lauder Companies (EL) |
1.5 |
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Avon Products Inc. (AVP) |
1.4 |
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Summary |
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. Profitable, high gross margin, significant top line revenue growth, brand building momentum |
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. Business is diversified between wholesale, infomercials & retail |
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. Strong income statement, significant interest expense |
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. Highly leveraged: interest expense as a % of net income was 88% for the June 30 six months |
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. June 2004 leveraged buyout, stockholders since then have paid themselves $645mm in dividends, |
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and the entire use of proceeds is to repay debt |
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. Weak balance sheet with a negative book value |
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Business |
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. One of the fastest growing prestige beauty companies in the U.S. and a leader by sales and |
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consumer awareness in mineral-based cosmetics, including skin care, and body care products |
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under the BARE i.d. bareMinerals, i.d., RareMinerals and namesake Bare Escentuals brands, and |
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professional skin care products under the md formulations brand. |
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Segments, based on six months ended July 2, 2006 |
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. Wholesale, 53.5% |
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. Retail, 13% |
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. Infomercials, 33.5% |
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Differentiated |
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. BARE believes its i.d. bareMinerals cosmetics, particularly the core foundation products, offer a |
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highly differentiated, healthy and lightweight alternative to conventional liquid- or cream-based |
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cosmetics while providing light to maximum coverage for all skin types. |
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. As such, BARE believes its foundation products have broad appeal to women of all ages |
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including women who did not previously wear foundation before using i.d. bareMinerals. |
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Marketing |
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. BARE utilizes a distinctive marketing strategy and multi-channel distribution model consisting |
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of infomercials, home shopping television, specialty beauty retailers, company-owned boutiques |
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and spas and salons. |
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. This model has enabled BARE to increase brand awareness, consumer loyalty and market share |
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and achieve favorable operating margins. |
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. Bare Escentuals was the top-selling cosmetics brand company-wide at leading specialty beauty |
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retailers Sephora and Ulta during 2005. |
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. Over the last five fiscal years, BARE has increased net sales approximately 87.5% on a |
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compound annual basis, and during the fiscal year ended January 1, 2006, operating income was |
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29.8% of net sales |
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Growth Strategy |
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> Further penetrate each of multiple distribution channels. |
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o Wholesale. |
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o Retail. Intends to expand the base of company-owned boutiques and to grow infomercial sales. |
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As of July 2, 2006, operated 30 boutiques and reported average annual net sales of |
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$1,400 per square foot for the fiscal year ended January 1, 2006 |
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> Cross-sell other products. |
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> Develop new product concepts |
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> Expand global presence. BARE currently believes that Japan, the United Kingdom, Germany, |
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France and South Korea represent the most significant market opportunities for expanding its |
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global presence. |
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Competition |
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. Competes with the major makeup and skin care companies which market many brands including |
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Avon, Bobbi Brown, Chanel, Clarins, Clinique, Estée Lauder, L'Oréal, Lancôme, M.A.C., |
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Neutrogena, Shiseido and Smashbox, as well as many specialty players in the beauty industry. |
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. Also competes with several smaller mineral-based cosmetics brands. |
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Recapitalizations |
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$645mm in dividends paid to stockholders |
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. In June 2004 affiliates of Berkshire Partners LLC, JH Partners, LLC, a San Francisco-based |
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private equity firm, and members of management acquired a majority controlling interest in the |
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company. |
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. In the transaction, BARE incurred approximately $100.0 million of new indebtedness, raised |
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approximately $87.5 million of new equity financing and used $169.6 million to repurchase |
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outstanding shares of capital stock and fully vested options |
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. In February 2005, incurred approximately $224.5 million of new indebtedness, repaid a total of |
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$92.6 million of existing debt and paid a special dividend to stockholders of $122.4 million. |
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. In October 2005, incurred approximately $187.5 million of new indebtedness and paid a special |
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dividend to stockholders of $183.5 million. |
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. In June 2006, incurred approximately $331.6 million of new indebtedness and paid a special |
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dividend to stockholders of $340.4 million. |
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Use of IPO proceeds |
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. Repay debt |
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. After application of the net proceeds of this offering and the concurrent refinancing of a portion of debt, |
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BARE expects to have a total of $479.9 million in outstanding indebtedness. |
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