Pet Ecology (PECD.PK)
is an EMERGING GROWTH COMPANY according to
Gaskins’ 5 EASY WAYS to spot an emerging growth company

You are probably familiar with Francis Gaskins, editor of IPOdesktop.com. He is frequently quoted about IPOs by the media including Reuters, Bloomberg, Associated Press, USA Today, The Wall Street Journal and others. And you may have seen him on financial cable TV, including CNBC and Bloomberg TV.

5 EASY WAYS to spot an emerging company…

Does the company…(1) Dominate an emerging market segment (2) Generate recurring top line revenue with good gross margins (3) Develop free cash flow (4) Upgrade management as the business grows (5) Become Nasdaq compliant.

AN EMERGING GROWTH COMPANY that fits the Gaskins’ model – Pet Ecology

We’ve found a company that fits in the above emerging growth company model. It’s called Pet Ecology (PECD.PK). Yes, pink sheets today but the company has indicated it is committed to becoming Nasdaq compliant, especially with regard to a majority of independent outside directors.

AWARD WINNING PATENTED PRODUCT
PECD’s main product won the Society for the Prevention of Cruelty to Animals (SPCA) 2008 Best of the Best Award for Excellence in Cat Litter.

DIAGNOSTIC, ORGANIC, BIODEGRADABLE PRODUCTS
extend the life of pet cats. PECD has a line of organic, diagnostic, patented products that can extend the life, we believe, of pet cats and other animals. That new, fast growing category is in the process of becoming recognized by major retailers, such as COSCO, distribution channels such as veterinarians, and cat lovers everywhere.

RECURRING REVENUE & MORE PRODUCTS
PECD’s cat litter customers receive monthly shipments, saving cat owners from buying and lugging home heavy bags of cat litter. And it’s reasonable to assume that PECD cat litter customers will buy new PECD products expected to be introduced in the near future.

ADDITONAL SALES GROWTH POWERED BY ONLINE VIRAL (referral) MARKETING
Because gross margins are relatively high and product ship weight is 1/7 that of the competition, we believe PECD is going to uniquely implement a highly successful online, referral sales program that will drive top line revenue up, up and away in a period of months.

FINANCIAL RESULTS – Cash flow break even in sight.
PECD has a critical mass of 8100 current customers, and is now implementing strategic sales & marketing programs to cost effectively acquire new customers, putting the company on a visible path to recurring cash flow breakeven.

CALL TO ACTION
  • PECD stock -- you may want to dabble in the stock now, with an eye to increasing your position as financial milestones are met in terms of sales, profits and cash flow.

Pet Ecology Brands, Inc. (PECD.PK), http://petecology.com/

SPCA's 2008 Best of the Best Award for Excellence in Cat Litter
Stock symbol: PECD.PK……………..…………………………....….….………………..Float 6.6mm
Stock price 4/15/08: $.71……………...Common shares 12/30/07: 19.7mm (issued & outstanding)
52 week low/high: 0.51 to $5.28 ……….….…….…………Equity market capitalization: $14.5mm

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