|
Vonage (VG) |
VG, C, 7 |
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|
Voice over Internet Protocol, broadband |
Post-IPO shrs:156mm |
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|
Holmdel, New Jersey |
2003 |
2004 |
2005 |
March 3mos |
IPO Mkt |
|
|
Revenue ($mm) |
$19 |
$80 |
$269 |
$119 |
Cap (mm) |
|
|
Gross profit %* |
28% |
46% |
54% |
54% |
$2,652 |
|
|
Operating income % |
-27% |
13% |
13% |
25% |
@$17 |
|
|
Operating loss ($mm) |
($28) |
($72) |
($264) |
($82) |
||
|
Operating loss % |
-150% |
-89% |
-98% |
-69% |
||
|
*Includes 'direct cost of telephony services" and "direct cost of goods' |
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|
VALUATION RATIOS |
IPO Mrkt |
Price / |
Price / |
Price / |
Price / |
% offered |
|
Cap (mm) |
Sales |
Earnings |
BookValue |
TangibleBV |
in IPO |
|
|
Vonage (VG) |
$2,652 |
5.6 |
-8 |
6.0 |
5.9 |
20% |
|
SCORECARD |
Mgt |
Market |
Market Do- |
Proprie- |
Total |
|
|
1-5, 5 is high |
Growth |
mination |
tary |
rating |
||
|
20 is perfect |
2 |
2 |
2 |
1 |
7 |
|
|
Grade of 'C' because this is clearly 'public venture capital' |
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|
which means high risk, but the market is growing, albeit with increasing competition |
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|
However: operating & valuation statistics |
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|
. Cost of customer acquisition: $210 |
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|
. Monthly revenue per line: $25.97 |
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|
. Gross profit per line: $17.10 |
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|
. If all gross profit went to profit, it would take 12.3 months to break even, assuming no churn |
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|
. Churn rate: about 2% per month, which means the static customer base disappears after 48 months |
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|
Valuation ratios |
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|
Value per customer and acquisition cost |
||||||
|
. With 1.6 million customer lines and a price-range mid-point of $17, each line is valued at $1657 |
||||||
|
. But the acquisition cost per line is $210, so why is each line valued at eight times the acquisition cost? |
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|
. This disparity suggests a valuation disconnect |
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|
Price to an acquirer |
||||||
|
. If SG&A and marketing all disappeared, and applying a 40% tax rate |
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|
. Then VG is valued at 18.4 times 'earnings with no SG&A and marketing', which seems high |
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|
(annualizing results for the quarter ended March 31, 2006) |
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|
Cash drain |
||||||
|
. VG operating loss is 69% of revenue for the March 31, quarter |
||||||
|
. Annualizing that loss and dividing in the market cap at the price range mid-point |
||||||
|
. We get a price-to-earnings ratio of minus 8 |
||||||
|
. Which is in the range of a highly negative cash flow biopharma company with no sales |
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|
. Which often do not do well in the IPO aftermarket |
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|
Note: |
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|
This following comment from the SEC filing suggests that management is |
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|
either optimistic or desperate about aftermarket performance of the IPO |
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|
"We have requested that, pursuant to our Directed Share Programs, the underwriters |
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|
reserve up to 13.5% and 1.5% of the common stock offered in this prospectus for |
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|
sale to certain of our customers and other persons related to us, respectively, at the |
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|
initial public offering price. " |
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|
Business |
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|
A leading provider of broadband telephone services with over 1.6 million subscriber lines |
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|
as of April 1, 2006. |
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|
. Services use Voice over Internet Protocol, or VoIP, technology, which enables voice |
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|
communications over the Internet through the conversion and compression of voice |
||||||
|
signals into data packets. |
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|
. In order to use VG’s service offerings, customers must have access to a broadband |
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|
Internet connection with sufficient bandwidth (generally 60 kilobits per second or more) |
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|
for transmitting those data packets. |
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|
. Launched service in the United States in October 2002, in Canada in November 2004 |
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|
and in the United Kingdom in May 2005. |
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|
. Bills to customers' credit cards one month in advance. |
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|
Customer acquisition |
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|
. Acquires customers through a number of sales channels, including VG’s websites, toll |
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|
free numbers and VG’s presence in major retailers located in the United States, Canada |
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|
and the United Kingdom with whom VG have developed relationships. |
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|
. Also acquires a significant number of new customers through Refer-a-Friend, VG’s |
||||||
|
online customer referral program. |
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|
. "VG intends to continue to pursue growth because it believes growth will position VG as |
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|
a strong competitor in the long term. "This strategy, however, will result in further net |
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|
losses, which generally have increased quarterly since VG’s inception." |
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|
Competition |
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|
Several competitors are working to develop new integrated offerings that VG cannot |
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|
provide and that could make competitor’s services more attractive to customers. These |
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|
offerings could negatively affect VG’s ability to acquire new customers or retain existing |
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|
customers |
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|
Telecommunications industry |
||||||
|
. AT&T, Inc. (formerly SBC Communications Inc.), BellSouth Corp., Citizens |
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|
Communications Corp., Qwest Communications International Inc. and Verizon |
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|
Communications, Inc., which provide telephone service based on the public switched |
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|
telephone network. |
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|
. Some of these traditional providers also have added or are planning to add VoIP |
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|
services to their existing telephone and broadband offerings |
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|
Cable companies |
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|
Cablevision Systems Corp., Charter Communications, Inc., Comcast Corporation, Cox |
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|
Communications, Inc. and Time Warner Cable (a division of Time Warner Inc.), which |
||||||
|
have added or are planning to add VoIP services to their existing cable television, voice |
||||||
|
and broadband offerings. |
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|
Wireless providers |
||||||
|
Cingular Wireless LLC, Sprint Nextel Corporation, T-Mobile USA Inc. and Verizon |
||||||
|
Wireless, offer services that some customers may prefer over wireline service. |
||||||
|
. In the future, as wireless companies offer more minutes at lower prices, their services |
||||||
|
may become more attractive to customers as a replacement for wireline service. |
||||||
|
. Some of these providers may be developing a dual mode phone that will be able to use |
||||||
|
VoIP where broadband access is available and cellular phone service elsewhere, which |
||||||
|
will pose additional competition to our offerings. |
||||||
|
VoIP service companies |
||||||
|
Skype (a service of eBay), in particular, has a large group of users, many of whom may |
||||||
|
potentially use Skype as their only phone service. With Skype, however, the ability to |
||||||
|
make and receive calls over the public switched telephone network is a feature that costs |
||||||
|
extra and which only a fraction of Skype users purchase, as compared to Skype's free |
||||||
|
service that has a larger market penetration. |
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|
Internet companies |
||||||
|
America Online, Google, Microsoft and Yahoo!, which have launched or plan to launch |
||||||
|
VoIP-enabled instant messaging services. |
||||||
|
Use of $494mm in IPO proceeds |
||||||
|
To fund the expansion of the business, including funding marketing expenses and |
||||||
|
operating losses. |
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|
================================================================= |
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