SUMMARY
> Nutritional supplement network marketing company.
> Flagship product Calorad® is a dynamic, liquid collagen based
dietary supplement
> Targeted to the 21 billion dollar weight loss industry, especially
aging baby boomers
Address: EYI Industries,
3960 Howard Hughes Parkway, Suite 500, Las Vegas, NV 89109
Telephone:
702-296-8034 Web Site: http://www.eyibusiness.com/main.html
(click)
State or other jurisdiction of incorporation or organization: Nevada
Independent Auditors: Williams & Webster,
P.S
Investor contact: Janet Carpenter,
604-724-8585, Fax: 604-502-5144,
janet@eyi.us
HISTORY AND OUTLOOK
> EYII has sold six million bottles of Calorad® and has generated
$154 million in revenues to its distributors
> Anticipates calendar 2004 revenue of $10 to $12 million, bottom
line loss to breakeven
> EYII owns and operates a state-of-the-art distribution facility
INTERNATIONAL
SALES POTENTIAL > EYII
sees international sales as a key component for growth in the next 5
years, and has signed a letter of Intent with the Supra group. > EYII
believes Supra has significant international experience, expertise and
contacts, and that the alliance will help expand into 21
Spanish-speaking countries. > In a
March 3, 2004 press release a Supra director said, "We are very
excited to bring EYI products to these markets. Our media contacts in
these markets, combined with our relationship to the major retailers,
will insure rapid success. Our financial analysts calculate future
sales in these countries at $12.8 Million US for 2004 and $37.2 Million
US for 2005, including in 2004, Spain and Portugal. The Supra Group is
currently focusing on expansion into Mexico and Venezuela where the
reception has been extraordinary."
MARKET
DEMAND & DRIVERS According
to the Freedonia Group, world demand for nutritional products is
currently at approximately $131 billion and is expected to increase by
8 percent to over $162 billion in 2004. The current market for
China and Japan alone has a value of approximately $30 billion.
Source:Surgeon
General's Report, 2001, updated March 15, 2004 > In
1999, an estimated 61 percent of U.S. adults were overweight, along
with 13 percent of children and adolescents. >
Obesity among adults has doubled since 1980, while overweight among
adolescents has tripled.
Source: Freedonia Group
Report, February 1, 2004 Weight
control products & services >
Demand for weight control products and services in the US will advance
6.9 percent annually to over $21 billion in 2008. >
Weight control products are projected to generate demand of $12 billion
in 2008, which will represent an average annual gain of 6.3 percent
from 2003
Source: Packaged Facts, January 2004 > Sales
of diet candy rose 51% for the 52-week period ending October 5, 2003
Recent
laws banish ephedra-based weight loss products > As a
result, EYII believes it can acquire significant data-bases of highly
motivated, trained network marketing professionals. >
Flagship product Calorad® is positioned to address weight management in
a safe, innovative and time-proven manner
MANAGING
FOR GROWTH > New
management initiatives implemented in January, 2004 -- includes
targeting international sales opportunities > Laws
banishing ephedra-based weight loss products help Calorad® >
Management sees current market conditions in the US and Canada amenable
to a significant growth of Calorad® sales.
PRODUCTS
& DISTRIBUTION
> Branded nutritional products in two
categories; dietary supplements and a few personal care products under
the Essentially Yours brand.
> EYII sells its products through network marketing distributors,
which in turn sell the products to the end customers.
> EYII also sells its brand of products through three Internet
portals.
PRODUCT
SUCCESSES I have
been in Networking for 53 years and have never seen a product captivate
folks like Calorad. And, I have never seen a business program like NO
LIMITS! The good Lord saved the best for last for me! At 70, I feel and
look 20 years younger. I get to have fun with my gorgeous husband, Ted,
while we teach and train together. Trust me, everyone can succeed in
this business! Ruby
Miller-Lyman, California
I
originally took Calorad® for chronic, 20 year, football-related knee
pain, but then when I lost three inches around my waist in less than
three weeks, friends came up to me on the street and demanded to buy
whatever it was that I was taking. Denny
Ruth, Pennsylvania
My family
had the most amazing results! One sister lost five pounds and one full
pant size in the first three weeks and my other sister lost 75 pounds
in her first four months of use and went on to lose a total of 175
pounds! Renée
Nalivka, Montana
After
years of lecturing, teaching and providing nutritional supplements to
thousands of patients, this is the most powerful product we have ever
shared Dr. Jack
Herd, Pennsylvania
After
years of teaching nutrition and complimentary health practices, I, too,
found myself heavier than I wanted to be. I took Calorad and dropped 35
pounds and six inches around my waist. Believe me, that sure caught my
attention! We shared the product through the clinic, helped patients
create breakthrough results and made wonderful extra income. Then one
day, I realized that our EYI business could touch thousands and
thousands of folks if we shifted our focus, and shared the income
opportunity lots more than just Calorad's many benefits. I went to one
of the incredible EYI training programs, made a decision with my wife
Donna, and within months, we were full-time and building a much bigger
business with EYI! What fun and what a blessing, do it! Dr. Ron
Boersema, Michigan
The first
two weeks, I lost 10 pounds, but I thought it was just water loss. Then
the weight kept coming off! I am very pleased to report that I have
lost a total of 140 pounds. The lean muscle mass gain is evident in the
re-defining and re-sculpting of my body. I now have a cushion of new
knee cartilage where I didn’t have any before due to previous knee
surgeries. At the gym, I do squats and can lift 150 pounds with one leg
and 400 pounds with both legs. I will take Calorad for the rest of my
life. Kelly
Kuhn, California
I am
pleased to say I have lost a total of 52 pounds, and the weight has
come off gently. Recently, I was hydrostatically weighed, and my body
fat has decreased from 34.6 percent to 21.7 percent. My waist has gone
from 42/43 to an amazing 36 inches. I now play golf, racquetball and
lift weights-- all of which I wouldn’t have thought of doing prior to
taking Calorad. Bob
Norton, Utah
My initial
weight was 310 pounds with a 46-inch waist and 39 percent body fat.
After one month I had 20 pounds; after month two another 19 pounds, and
after four and a half months I lost a total of 80 pounds and have kept
the weight off. My waist now measures 39 inches and my body fat is
21percent. Thank you EYI! Gregg
Trigg, Manitoba
The first
three weeks I saw no results, but shortly after that, I began to lose
weight. I felt I was literally melting away. I have now lost a total of
162 pounds and have never felt better in my life. I no longer feel that
food is an enemy, and I now look forward to the Thanksgiving and
Christmas festivities. Gay
Nalivka, Montana
In the
first month I lost five pounds, and in the second 10 pounds and 12
inches. Friends were commenting that I was looking thinner and asked
what I was doing to achieve these results. I have now lost a total of
45 pounds and gone from a size 18 down to a size 12. I love the fact
that I’ve gone through a couple of wardrobe changes and have had to
clean out my closet. I’m looking forward to my first holiday season not
worrying about weight gain. Rozan
Kerr, Montana
I started
losing weight and inches and have lost and kept off a total of 90
pounds so far with more to go. I will use Calorad for the rest of my
life.” Marsha
Wyatt, Michigan
The first
month I took Calorad, I lost a quarter inch and since then have lost a
total of 19 inches, 20 pounds and almost two dress sizes. I am tickled
to death with Calorad and share my testimonial with everyone I meet. I
believe that’s why people sign-up to do business with me. Jo Ella
Frost, Pennsylvania
Paula
Wallis introduced me to Calorad in June 2000. I lost 10 pounds the
first month, and by October, I had lost a total of 28 pounds. I had my
first Calorad party recently and passed around a photo of myself taken
at a family reunion in June 1999. To prove the point at the party, I
pulled out the pair of shorts that I wore at that family reunion and
proceeded to pull them on over my size five jeans holding them about
four inches away from my waist. I was very proud to have dieted down to
138 pounds. Everyone at the party gasped and proceeded to sign-up! My
body continues to be firm and toned, my nails and hair are stronger,
and I have lean muscle mass where I never had it before. Faythe
Thompson, Colorado
In the
first week I lost 10 pounds, in the second week I lost an additional
five pounds, and I have maintained the weight loss. I was amazed at the
increased energy I felt on day six and was equally amazed at how my
chest muscles were firming, toning and moving back into place. I
continue to take Calorad five years later and will do so for the rest
of my life. Thank you so much for this wonderful product! William
Pranin, California
Calorad
has changed my life. I’m 70 years old, and I’ve been dieting since I
was 13. Not a day has gone by when food was not a conflicted experience
for me. I’ve tried every diet. On these impossible schemes, I’ve
yo-yoed all my life until Calorad! I began taking Calorad over the
Christmas/Hanukah Holidays, and six weeks later, I’d dropped 10 pounds,
reshaped my entire body, and taken off two pant sizes and a dress size.
I feel fabulous, and I’m living a guilt-free life of ease and enjoyment
with food. I haven’t modified my diet in the least, and I literally
melted down to my desired weight. Calorad has changed my life
irreversibly! Glady
Sargeant, Massachusetts
I believe
Calorad is an excellent nutrient to support the cartilage systems of
the body, and in the process, to aid the body to release long held
toxins from many locations. Further, I believe it supports the body to
have increased stamina and energy, both because of the building going
on and because of the nutrients contained within it. For all those
reasons, I highly recommend Calorad. Dr. Wolin.
M.D., Illinois
Family
Practice/ Bariatric Specialist Discovers “Healthy, Natural Alternative
to Weight Management and Wellness.” About Dr.
Pamela Hiti, D.O. Dr. Hiti
is a well-known obesity specialist throughout Oklahoma, Texas, Kansas,
Arkansas and Missouri. She is the founder and medical director of the
Oklahoma Center for Weight Management. Dr. Hiti is Board Certified in
Family Medicine and a member of the American Society of Bariatric
Physicians.
Any 'diet
program' requires dropping fat grams or calories to a point that the
body interprets as starvation. In the “starvation mode: the body will
use sugar stored first for fuel, followed by lean body or muscle mass,
while storing fat to protect and 'insulate' the vital organs. In my
weight loss program, I use a state-of-the-art body fat analysis machine
to monitor crucial data about lean muscle mass loss.
In March
1997, several of my Kansas patients approached me about using Calorad
to prevent the additional loss of lean muscle mass. I checked the
ingredients and saw that Calorad contained no Ma Haung (ephedra)… okay,
passed first test. Next, I saw that it contained collagen and
protein…okay, excellent for muscle. I also saw that it contained only
10 calories per tablespoon…what a bonus. I told them to, 'Go for it.'
At their
next recheck, these participants had lost fat, gained lean muscle and
were reporting more energy and fewer aches and pains. I realized I had
my hands on a product with amazing potential. I immediately flew to
Wichita to become a distributor and pick up some Calorad.
I
personally started using Calorad on July 14, 1997. I had previously
lost 60 pounds, but continued to be disappointed with 'the hail damage'
(cellulite in the back of my legs and some other areas) and suffering
from what I call 'sagging skin syndrome.' In six weeks, I have lost an
additional five pounds, and the inches are coming off like crazy. More
important though, my 'hail damage' has visibly improved. I recently
began taking Agrisept-L® and Parattack for some gastrointestinal
bloating problems. I consider the EYI products to be the best line of
wellness products I have ever investigated and used.
I hope
that other D.O.s and M.D.s throughout the country will embrace the
entire line of EYI products as I have. Pamela S.
Hiti, D.O., Oklahoma
GROWTH
PLAN New
management Initiatives >
Easier to understand and teach, new sales compensation expected to
promote new growth and expansion >
Leading to higher retention percentage of both customers and
distributors > To
help facilitate recruiting top executives and distributors. > And
to further facilitate growth, management has . Upgraded
Internet support sites . Created
a trainer field certification program .
Developed a regional training program .
Increased face to face training capability
International
Sales EYII sees
international sales as a key component for growth in the next 5 years,
and has signed a letter of Intent with the Supra group. EYII
believes Supra has significant international experience, expertise and
contacts, and that the alliance will help expand into 21
Spanish-speaking countries.
Radio/TV EYII
continues to support a number of radio/TV campaigns that successfully
market Calorad. These campaigns contribute steady profitable sales
while also providing distributor leads.
Brick
and Mortar EYII also
distributes products through brick and mortar retail stores, as well as
retail environments that include doctor's offices, spas, gyms, health
food stores and pharmacies. EYII recently upgraded its
merchandising tools.
Internet
Sales and Communication EYII
recently finished a major website upgrade, providing management and
marketing tools for distributors. Internet sales and lead
generation programs continue to grow
MANAGEMENT (Age as
of April 6, 2004)
Jay Sargeant (56)
As CEO Mr Sargeant orchestrated EYI's corporate restructuring, oversaw
the public strategy, maintained the continuity of distribution channel,
trimmed expenses by 25%, prepared programs and initiatives aimed at
significant growth
He founded the company in 1995 and as director and US director of
operations, developed the US and Canadian Distribution Channels to
500,000 IBA’s (Independent Business Associates), generated 300 million
dollars of revenue, created training systems, auto-ship programs and
communication systems that produced profitability, continuity and
long-term strength.
Prior to EYI he was with Paradigms Consulting, where he launched a 20
million dollar distribution channel for Elcombe Systems Limited,
Ottawa, delivered 15,000 distributors to the channel, and created
media, marketing and training materials for client companies.
As CEO of Paradigms for Excellence he developed state of the art
training packages for retail and corporate clients, trained a team of
60 full and part time trainers to satisfy 12 million dollars of
corporate training, secured or managed the marketing of the 12 million
dollars training sales.
Mr Sargeant graduated from Boston Latin School and Boston State
College. His personal interests include
Faith, family, basketball, literature and opera.
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